Gutenberg Open


Personen: Siegert, Gabriele (Herausgeber) 
Rimscha, Bjørn von (Herausgeber) 
Grubenmann, Stephanie (Herausgeber) 
Titel: Commercial communication in the digital age : information or disinformation?
56479.pdf (3.744 KB) PDF
Quelle: Berlin : De Gruyter Saur. 270 S. (Age of access? - Grundfragen der Informationsgesellschaft ; volume 7)
Erscheinungsjahr:    2017
ISBN / ISSN: 978-3-11-041650-3
URN: urn:nbn:de:hebis:77-publ-564796
Buch Buch
Sprache: Englisch
Open Access: OpenAccess
Person der Universität:    Rimscha, Bjørn von  In UnivIS suchen 
Einrichtung: Institut für Publizistik
DDC-Sachgruppe:    Sozialwissenschaften, Soziologie
DFG-Fachgebiet: Sozialwissenschaften
ID: 56479  Universitätsbibliothek Mainz
Informationen zu den Nutzungsrechten unserer Inhalte Informationen zu den Nutzungsrechten unserer Inhalte
Abstract: In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities topublish, get informed or communicate – to “co-create” –, and toreach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media.

But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questionsand related issues.
Verfügbarkeit prüfen:    Rechercheportal Mainz: 978-3-11-041650-3
  URN (urn:nbn:de:hebis:77-publ-564796)