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Person: Rimscha, Bjørn von (Autor) 
  
Titel: The economic value of creativity : how much, for whom, and what for?
  
Quelle: Altmeppen, Klaus-Dieter (Hrsg.). Value-oriented media management. Cham : Springer International Publishing. S. 109 - 118
Erscheinungsjahr:    2017
ISBN / ISSN: 978-3-319-51006-4 ; 978-3-319-51008-8
URL der Originalveröffentlichung doi:10.1007/978-3-319-51008-8_9
  
Dokumentart:
Buchbeitrag Buchbeitrag
Sprache: Englisch
Open Access:
Person der Universität:    Rimscha, Bjørn von  In UnivIS suchen  
Einrichtung: Institut für Publizistik
DDC-Sachgruppe:    Sozialwissenschaften, Soziologie
DFG-Fachgebiet: Sozialwissenschaften
ID: 56539  Universitätsbibliothek Mainz
Hinweis:
Informationen zu den Nutzungsrechten unserer Inhalte Informationen zu den Nutzungsrechten unserer Inhalte
Abstract: The following chapter deals with the value of creativity in media management. The first part is a literature-based reflection on different perspectives on the value of creativity. While creativity generally is considered a core value of media products, I will argue that not all aspects of creativity are equally economically valuable and, thus, it is not in the best interest of media managers to maximize creative value. I will then change perspectives and address the question of the value of creativity for the individual media worker. The second part of this chapter combines the perspectives of the predominantly economically oriented media managers with that of the predominantly culturally oriented creators. I will empirically show that salary and financial concerns do not have an impact on the creative output of writers. This suggests that creative value cannot easily be given a monetary value.
   
  
Verfügbarkeit prüfen:    Rechercheportal Mainz: 978-3-319-51006-4/978-3-319-51008-8
 


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